Tempress in the City

A junior mentorship project in collaboration with Tim McGrath for Activision, this work explores an archetype brought to life through characterized daywear in the streets of New York City.

My archetype, Siren, draws on the trending office siren aesthetic. Guided by five defining qualities: dangerous, seductive, temptress, strong, and body-conscious, I developed a look that merges the viral aesthetic with an elevated, contemporary interpretation.